{"id":39741,"date":"2025-10-23T10:00:32","date_gmt":"2025-10-23T09:00:32","guid":{"rendered":"http:\/\/www.orangered-elephant-367250.hostingersite.com\/?p=39741"},"modified":"2025-10-23T11:53:46","modified_gmt":"2025-10-23T10:53:46","slug":"rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil-to-drive-strategic-growth-and-market-leadership","status":"publish","type":"post","link":"https:\/\/www.rovensanext.com\/en\/news\/press-releases\/rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil-to-drive-strategic-growth-and-market-leadership\/","title":{"rendered":"Rovensa Next appoints Victor Sonzogno as new Head of Brazil to drive strategic growth and market leadership"},"content":{"rendered":"

Madrid, October 23, 2025. <\/span><\/span><\/strong>Rovensa Next<\/span><\/span><\/a>, the global leader in <\/span>biosolutions<\/span>, announced today the appointment of Victor <\/strong><\/span>Sonzogno<\/span><\/strong> as its new Head of Brazil<\/strong>, effective <\/span>immediately<\/span>. This strategic hire underscores Rovensa Next’s commitment to strengthening its market position and accelerating its ambitious growth agenda in the region<\/span>.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

Sonzogno\u2019s<\/span> distinguished career of over <\/span>twenty-two<\/span> years<\/span> leading operations for foreign groups across Brazil and <\/span>L<\/span>atin America<\/span><\/strong>,<\/span> is <\/span>marked by<\/span> strong performance<\/span><\/strong> in the biologicals sector and strategic consulting<\/strong>.<\/span> He is renowned for his <\/span>expertise<\/span> in accelerating results, business development,<\/span> restructuring, and post-acquisition integration, consistently bridging global strategies with effective local execution. As a <\/span>l<\/span>eadership <\/span>t<\/span>eam <\/span>m<\/span>ember for <\/span>agribusiness companies<\/span>,<\/span> he has a proven <\/span>track record<\/span> of surpassing challenging budget targets and expanding <\/span>biologicals<\/span> awareness.<\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/p>\n

“<\/span><\/span>I am incredibly excited to<\/span> become part of <\/span>Rovensa Next <\/span>and <\/span>join<\/span> the talented <\/span>Brazilian team<\/span><\/span>” claimed <\/span>Sonzogno<\/span>. <\/span>\u201c<\/span><\/span>Brazil is in a <\/span>pivotal moment<\/span> on <\/span>bioso<\/span>lutions<\/span> adop<\/span>tion and quality <\/span>differenti<\/span>ation<\/span> among <\/span>suppliers<\/span>.<\/span> I<\/span> am <\/span>certain<\/span> Rovensa Next<\/span>\u2019<\/span>s comprehensive <\/span>bioso<\/span>lutions<\/span> port<\/span>folio<\/span>, technology,<\/span> and<\/span> enlarged sales<\/span> and technical<\/span> team<\/span>s<\/span> in Brazil<\/span> can<\/span> deliver exceptional value to<\/span> Brazilian Agriculture, <\/span>growe<\/span>rs<\/span> and <\/span>partners<\/span>, while fostering innovation and accelerating our growth<\/span>.\u201d<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

Reporting directly to Riccardo Vanelli, Chief Commercial Officer<\/strong>, <\/span>Sonzogno’s<\/span> deep knowledge of the biologicals sector, combined with his strategic mindset and robust network across regulatory, legal, and agribusiness sectors, will be instrumental in consolidating Rovensa Next’s strengths and expanding its impact in the vital Brazilian market.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

Rovensa Next boasts a significant presence in Brazil with over five hundred employees and two advanced production plants<\/strong>. The Campinas facility specializes in bionutrition, biofertilizers, and biostimulants, especially microorganism-based products<\/strong>, housing an Excellence Center for Biological and Microorganism Product Design and a Pilot Plant for formulation development. The Arapongas plant focuses on biocontrol products and orange oil-based adjuvants. This strong local infrastructure and dedicated R&D teams underscore Rovensa Next’s commitment to innovation and execution in Brazilian agriculture.<\/p>\n

“<\/span><\/span>We are thrilled to welcome Victor <\/span>Sonzogno<\/span> to Rovensa Next as our new Head of Brazil<\/span><\/span>,” <\/span>stated<\/span> Riccardo Vanelli, Chief Commercial Officer. “<\/span><\/span>His proven track record of leadership, strategic vision, and deep understanding of the agribusiness landscape, especially in biologicals, will be invaluable as we reinforce our market positioning in this growing region and drive our strategic journey forward.<\/span><\/span>“<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>\n

Driving transformative growth and regional leadership\u00a0<\/strong><\/h3>\n

Prior to joining Rovensa Next, <\/span>Sonzogno<\/span> spent over <\/span>eleven<\/span> years leading<\/span> Syngenta Biologicals<\/span> in<\/span> Brazil<\/span>,<\/span> a<\/span>nd as<\/span> Head of LatAm,<\/span> including <\/span>nine<\/span> years <\/span>as Head of<\/span> Valagro<\/span> commercial and industrial operations<\/span> in the region<\/span>.<\/span> U<\/span>nder his leadership, <\/span>the <\/span>company<\/span> achieved high growth<\/span> and distinct market recognition<\/span> in the<\/span> bi<\/span>ological<\/span> and special nutrition <\/span>sector, through<\/span> strategic redefinition, crops<\/span> focus <\/span>review, sales<\/span> teams overhaul, team transformation, and portfolio expansion.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

His extensive background also includes<\/span> eleven<\/span> years<\/span> in Management Consulting<\/span> as<\/span> Founder and Managing Director of VEX Consultoria<\/span>\u00a0<\/span> and Manager <\/span>of the <\/span>International Division at Ambrosetti,\u202f<\/span>advising<\/span> European companies<\/span> establishing<\/span> market entry strategies in Brazil<\/span>. <\/span>Victor <\/span>Sonzogno<\/span> holds a Postgraduate Certificate in Leadership from MIT\/Columbia\/Tuck, an Executive MBA in Finance from IBMEC\/INSPER,\u202fa Project Management (PMBOK) certification from Poli-USP, and a B.A. in Business Administration from FEA-USP\u202f(2003).\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

About Rovensa Next<\/strong><\/p>\n

Rovensa Next is the global leader in biosolutions for agriculture. With over 2,200 employees spread around the world, Rovensa Next markets its products in over 90 countries. It brings together a global network of 38 R&D laboratories, excellence centers, fields, and greenhouses, 13 production plants, over 170 partnerships with research centers and universities, 100 R&D and innovation specialists and a dedicated team of more than 850 field experts.<\/em><\/p>\n

Rovensa Next markets the broadest biosolutions portfolio in the industry, including biostimulants, biofertilizers, bionutrition, biocontrol, and adjuvants. The company builds on innovative technologies and farming practices, providing growers with holistic solutions to increase profitability, boost yields and maximize performance.<\/em><\/p>\n

Rovensa Next is the result of the integration of twelve pioneering sustainable companies with decades of successful track record in biosolutions: Agrichembio, Agro-K, Agrotecnologia, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP, and Tradecorp.<\/em><\/p>\n

For more information, please reach out to:<\/p>\n

Elisa Lipperheide<\/strong><\/p>\n

Global Communication Manager<\/em><\/p>\n

elisa.lipperheide@rovensanext.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reporting directly to Riccardo Vanelli, Chief Commercial Officer, Sonzogno is appointed Head of Brazil for his over twenty years of agribusiness experience, including a proven track record of accelerating growth and leading significant organizational transformations in senior leadership positions. 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