{"id":40650,"date":"2026-05-27T11:13:55","date_gmt":"2026-05-27T10:13:55","guid":{"rendered":"https:\/\/www.rovensanext.com\/?p=40650"},"modified":"2026-05-27T11:13:55","modified_gmt":"2026-05-27T10:13:55","slug":"rovensa-next-launches-luxyva-in-mexico-a-biosolution-to-strengthen-crop-performance-under-high-solar-radiation","status":"publish","type":"post","link":"https:\/\/www.rovensanext.com\/en\/news\/press-releases\/rovensa-next-launches-luxyva-in-mexico-a-biosolution-to-strengthen-crop-performance-under-high-solar-radiation\/","title":{"rendered":"Rovensa Next launches Luxyva\u00ae in Mexico, a biosolution to strengthen crop performance under high solar radiation"},"content":{"rendered":"<ul>\n<li><strong><em>Luxyva\u00ae<\/em><\/strong><em> supports photosynthetic efficiency under high-radiation stress, helping plants maintain energy balance and productivity during high\u2011radiation periods.<\/em><\/li>\n<li><em>The product has demonstrated efficacy in field and controlled conditions, turning physiological protection into measurable yield improvements.<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Madrid, May 27, 2026.<\/strong> As agricultural production faces increasing pressure from intense solar radiation and climate\u2011related stress, <a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\"><strong>Luxyva\u00ae<\/strong><\/a> is being launched in Mexico as a new <strong>biosolution<\/strong> designed to support crop productivity and physiological stability under high light conditions. This launch reinforces the company\u2019s commitment to \u201cBiosolutionize Agriculture,\u201d a vision aimed at accelerating the transition towards more resilient and profitable agriculture through science-based biosolutions that work in harmony with plant biology to address current and future agronomic challenges.<\/p>\n<p><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\"><strong>Luxyva\u00ae<\/strong><\/a> is a next\u2011generation developed to support plant adaptation to excess solar radiation, one of the key drivers of photoinhibition, oxidative stress and yield losses in open\u2011field agriculture. Managing light stress in markets such as Mexico, where the majority of crops are grown outdoors, has become a critical component in ensuring sustainable crop performance.<\/p>\n<figure id=\"attachment_40654\" aria-describedby=\"caption-attachment-40654\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-40654 size-full\" src=\"https:\/\/www.rovensanext.com\/wp-content\/uploads\/2026\/05\/Luxyva-1-L-e1779812842695.png\" alt=\"Luxyva - Maximum performance under high solar exposure\" width=\"497\" height=\"501\" srcset=\"https:\/\/www.rovensanext.com\/wp-content\/uploads\/2026\/05\/Luxyva-1-L-e1779812842695.png 497w, https:\/\/www.rovensanext.com\/wp-content\/uploads\/2026\/05\/Luxyva-1-L-e1779812842695-298x300.png 298w, https:\/\/www.rovensanext.com\/wp-content\/uploads\/2026\/05\/Luxyva-1-L-e1779812842695-150x150.png 150w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><figcaption id=\"caption-attachment-40654\" class=\"wp-caption-text\">Luxyva &#8211; Maximum performance under high solar exposure<\/figcaption><\/figure>\n<h3><\/h3>\n<h3><strong>Supporting plant performance under high light intensity<\/strong><\/h3>\n<p><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\"><strong>Luxyva\u00ae<\/strong><\/a> acts at the physiological level, helping plants manage periods of excessive radiation while maintaining core metabolic functions related to energy production and biomass accumulation. <strong><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\">Luxyva\u00ae<\/a><\/strong> supports plants\u2019 natural capacity to regulate and utilize incoming radiation more efficiently, particularly during peak irradiation periods, rather than limiting light exposure.<\/p>\n<p>This approach enables plants to sustain photosynthetic activity and maintain functional stability when radiation intensity exceeds optimal thresholds.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Demonstrated physiological and agronomic efficacy<\/strong><\/h3>\n<p>Luxyva\u00ae protects photosynthetic performance under high-radiation stress by reducing photoinhibition in Photosystem II (PSII). It preserves the functionality and repair balance of the D1 protein, a key target of stress-induced damage, preventing declines in photosynthetic capacity and effective leaf area. It maintains stable photosynthesis and supports biomass accumulation by improving heat dissipation and boosting tolerance to intense radiation. This enhanced energy-use efficiency enables plants to sustain productivity even when resources shift toward<\/p>\n<p>stress defense, resulting in more resilient and consistent yields under climatic stress.<\/p>\n<p>These physiological responses lead to agronomic benefits in field conditions. <strong><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\">Luxyva\u00ae<\/a><\/strong>\u2011treated plants showed <strong>45\u201350% more fruits per plant<\/strong> and <strong>up to 70% higher yield per plant<\/strong> in tomato trials conducted in high radiation environments, compared to untreated controls, confirming the link between sustained photosynthetic efficiency and crop output under stress.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Applicable across diverse crops and production systems<\/strong><\/h3>\n<p><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\"><strong>Luxyva\u00ae<\/strong><\/a> is designed for use across a broad range of crops, including <strong>horticultural, fruit, grain, ornamental and industrial crops<\/strong>, and is particularly suited to regions characterized by high solar intensity, high temperatures and low relative humidity. The product can be integrated into existing crop management programs as part of a broader strategy to support plant performance under environmental stress.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Market introduction and progressive deployment<\/strong><\/h3>\n<p>Following its launch in Mexico, <strong><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\">Luxyva\u00ae<\/a> will be progressively deployed in other markets<\/strong>, extending access to this biosolution as growers worldwide seek to sustain crop productivity under increasingly challenging climatic conditions.<\/p>\n<p><strong><a href=\"https:\/\/www.rovensanext.mx\/rvproducts\/luxyva\/\">Luxyva\u00ae<\/a><\/strong> contributes to a resilient, performance\u2011driven approach to modern agriculture by supporting the plant\u2019s own regulatory processes under high radiation.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>About Rovensa Next<\/strong><\/h3>\n<p><em>Rovensa Next is\u00a0the\u00a0global\u00a0leader in\u00a0biosolutions\u00a0for agriculture.\u00a0The company has\u00a0over 2,200 employees\u00a0around the world and markets\u00a0its products in over 90 countries. It\u00a0brings together a global network of 39 R&amp;D laboratories, excellence centers, fields, and greenhouses,\u00a012 production plants,\u00a0over 170 partnerships with research centers and universities,\u00a0100 R&amp;D and innovation specialists and a dedicated team of more than 850 field experts.\u00a0\u00a0<\/em><\/p>\n<p><em>Rovensa Next markets the most comprehensive portfolio of\u00a0biosolutions in the industry, including\u00a0biostimulants, biofertilizers,\u00a0bionutrition and biocontrol products, and adjuvants. The company\u00a0builds on\u00a0innovative technologies and farming practices to\u00a0provide growers with holistic solutions to increase profitability, boost yields and maximize performance.\u00a0\u00a0<\/em><\/p>\n<p><em>Rovensa Next was created as a result of bringing together twelve pioneering sustainable\u00a0companies\u00a0with decades of\u00a0expertise\u00a0in\u00a0biosolutions:\u00a0Agrichembio,\u00a0Agro-K,\u00a0Agrotecnologia, Cosmocel, Idai Nature,\u00a0Microquimica, MIP\u00a0Agro, Oro Agri, OGT, Rodel, SDP, and Tradecorp.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information, please\u00a0reach out to:\u00a0<\/strong><\/p>\n<p><em>Rosario Montaner<\/em><\/p>\n<p><em>Global Branding &amp; Sustainability Manager<\/em><\/p>\n<p><em><a href=\"mailto:Rosario.montaner@rovensanext.com\">Rosario.montaner@rovensanext.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxyva\u00ae supports photosynthetic efficiency under high-radiation stress, helping plants maintain energy balance and productivity during high\u2011radiation periods. The product has demonstrated efficacy in field and controlled conditions, turning physiological protection into measurable yield improvements. &nbsp; Madrid, May 27, 2026. As agricultural production faces increasing pressure from intense solar radiation and climate\u2011related stress, Luxyva\u00ae is being [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130,124],"tags":[],"class_list":["post-40650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rovensa Next launches Luxyva\u00ae in Mexico, a biosolution to strengthen crop performance under high solar radiation | Rovensa Next Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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