The world is entering an era the United Nations has described as one of “global water bankruptcy,” where freshwater demand increasingly exceeds available resources. As highlighted in a recent UN-backed report, water scarcity is no longer a distant threat but a present and accelerating reality, driven by climate change, population growth, and inefficient use across sectors.
Water is the most valuable resource for life and food production. Yet its availability is often taken for granted and wasted daily. According to the Food and Agriculture Organization (FAO), agriculture accounts for nearly 70% of global freshwater withdrawals, making water efficiency a critical priority for sustainable agriculture.
The United Nations World Water Development Report 2021 stated:
“Recognizing, measuring, and expressing the value of water—and incorporating it into decision-making—is essential for sustainable and equitable water resource management.”
Why is smart water management a priority for Rovensa Next?
The FAO stated that “improving water use efficiency in agriculture is essential to ensure food security and reduce competition for resources.”
For Rovensa Next, water is not just a resource; it’s a driver of yield, quality, and profitability. By adopting agricultural biosolutions, growers can reduce environmental impact, preserve one of the planet’s most precious resources, and adapt to climate change.
Valuing water means valuing the future. Biosolutions are proven strategies that help growers produce more with less, restore soil health, and build resilience. Every drop counts and every decision matters.
How can Biosolutionize Agriculture help growers optimize water use?
Biosolutionize Agriculture is Rovensa Next’s global campaign designed to turn water management, one of agriculture’s biggest challenges, into an opportunity for profitability and sustainability. Our focus: maximize the value of every drop, from irrigation or rainfall, through integrated agronomic strategies and advanced biosolutions.
Rovensa Next has the most comprehensive portfolio in the market with biostimulants, soil conditioners, foliar nutrition, and stress management solutions which enable growers to capture, retain, and efficiently use water while improving overall soil structure and root development for better absorption.
The result? Higher yields, better quality, and improved profitability, all while preserving natural resources and supporting regenerative farming practices.
Improving water use efficiency in crops?
Improving water use efficiency means maximizing the amount of biomass or yield produced per unit of water consumed. This requires a combination of soil, plant, and agronomic strategies:
- At soil level: enhancing water infiltration and retention with conditioners such as humic acids and wetting agents ensuring irrigation and rainfall are stored effectively and increasing plant‑available water
- At plant level: promoting fine root development and root hairs to increase water absorption capacity.
- Optimized transpiration: using balanced potassium nutrition to regulate stomatal function and improve water flow from roots to leaves.
- Abiotic stress management: integrating biostimulants to help crops maintain stomatal control and hydration during drought, heat waves, and salinity stress.
By combining these approaches, growers can reduce water losses, improve nutrient transport, and achieve higher yields with less water, making agriculture more resilient and sustainable.
Rovensa Next solutions for water use efficiency
Transformer
A blend of wetting agents that enhances water retention, irrigation, and rainwater infiltration. It ensures uniform soil moisture, reduces root asphyxia, and promotes a healthy soil microbiome, which is key for sustainable farming.
Key benefits
- Improves soil wettability and water distribution.
- Reduces root asphyxia and enhances aeration.
- Supports soil microbiome for long-term fertility.
- Applying Transformer increased total yield by 3%, with the same amount of water, demonstrating better water use efficiency.
Rootex
Stimulates root initiation and elongation, improving water and nutrient uptake efficiency, especially during critical growth stages.
Key benefits
- Promotes rapid root development.
- Enhances water and nutrient absorption.
- Supports crop establishment under stressful conditions.
Humic solutions – stronger roots, better water management
The Humifirst range combines humic and fulvic acids to improve soil structure, enhance water retention, and boost root development. These solutions increase fine root biomass and promote soil aggregation for better water storage.
When Humifirst is combined with Transformer, the effect is remarkable: Transformer improves soil wettability, enabling Humifirst to maximize its root-promoting and water-holding benefits.
Key benefits
- Enhances soil structure and water-holding capacity.
- Promotes fine root growth for better water absorption.
- Improves drought tolerance and crop resilience.
- Combines remarkably with Transformer to bring optimal results.
Optimize crop transpiration with potassium nutrition
Once soil water dynamics and root absorption are optimized, water transport through the plant depends on transpiration. Potassium plays a key role in stomatal regulation, influencing water flow and nutrient transport. Rovensa Next offers foliar potassium solutions such as Amifol K, Final K, and Armonika, formulated for high uptake even under low humidity. In Italy, Final eKo is Ecocert-certified for organic farming.
Key benefits
- Enhances transpiration and nutrient transport.
- Improves water flow under low humidity.
- Available in liquid and solid formats, including organic options.
Biostimulants for abiotic stress management
Climate variability increases the frequency of abiotic stress events such as heat, drought, flooding, and salinity, all of which disrupt water dynamics.
Our Phylgreen biostimulant, powered by its Primactive effect, helps plants maintain stomatal control and water use efficiency before stress occurs.
If stress has already impacted the crop, Vegenergy and Delfan Plus provide Curactive effects, aiding the recovery of water flow and metabolic processes. These products act as osmoprotectants, helping cells maintain hydration and turgor during stress.
Key benefits
- Prepares plants for stress (Primactive effect)
- Supports recovery during/after stress (Curactive effect)
- Maintains water use efficiency under adverse conditions.
Beyond water: integrated crop strategies
Water management is just the beginning. Rovensa Next offers integrated crop programs that combine biostimulants, biofertilizers, and biocontrol solutions to optimize input use, mitigate abiotic stress, and enhance fruit quality.
Our Orowet Technology improves foliar application efficiency, while initiatives like Biostimulation 360º support regenerative farming practices and reduce reliance on synthetic inputs.
Rovensa Next’s comprehensive portfolio of biological solutions empowers growers to transition toward clean, sustainable agriculture.
Rovensa Next – your global partner for sustainable agriculture (NEW)
Rovensa Next is the global leader for agricultural biosolutions, providing the industry’s most comprehensive portfolio.
We go beyond products to deliver integrated, science-driven strategies that redefine how crops use water, nutrients, and energy. Our mission is clear: we empower growers to achieve productivity and sustainability without compromise.
Together, we are not just managing water; we are shaping the future of agriculture.
