Agriculture is changing faster than ever. Growers today face increasing pressure from climate variability, resource efficiency, market demands and the need to produce more sustainably while maintaining productivity and profitability.
Yet behind every successful crop there is something essential that often goes unseen: expertise.
At Rovensa Next, our teams work side by side with growers and distributors across the world every day, helping them navigate these challenges through integrated biosolutions strategies tailored to each crop, region and farming reality.
Today, Expert Voices begins its journey as a new global video series created as part of Biosolutionize Agriculture by Rovensa Next, our global science-backed call to action demonstrating how biosolutions can deliver measurable gains in both farm profitability and sustainability.
The series showcases how biosolutions are brought to life through the experience and expertise of our field teams around the world, backed by the industry’s broadest biosolutions portfolio, combining biological and natural-based products with innovative technologies and sustainable farming practices.
Because Biosolutionize Agriculture is something our experts bring to life every day.
From expertise to action
Each episode of Expert Voices focuses on the real agronomic challenges growers face around the world and explores the integrated strategies developed to address them.
These strategies are more than just products, they combine:
- Technical expertise
- Crop knowledge
- Biosolutions technologies
- Application methods
- Sustainable farming practices
The goal is simple: to help growers improve resilience, performance and sustainability while generating trust and confidence across the agricultural value chain.
Episode 1: supporting wheat resilience in Spain
The first episode takes us to Toledo, Spain, where Marian Viorel, our Bionutrition Portfolio Expert at Rovensa Next, shares his recommendations for supporting wheat crops after a particularly wet winter season.
Marian explains how excessive rainfall in the field can significantly reduce nutrient availability and create stress conditions that directly impact crop performance.
He presents strategies through an integrated biosolutions approach focused on:
- Enhancing nutrient use efficiency.
- Supporting root development.
- Reducing phytotoxic stress after crop protection applications.
- Improving crop resilience against cold and drought stress.
The episode demonstrates how combining biosolutions with expert agronomic knowledge can help growers improve crop performance while moving towards more sustainable agricultural practices.
A global journey of expertise
Over the coming months, Expert Voices will continue across different regions and crops, featuring experts from Spain, Italy, Ecuador, Brazil, New Zealand and North America, among others.
Together, they will be showcasing the knowledge, dedication and innovation that drive agriculture forward every day.
Because behind every solution, there is an expert.
